More Than Just Brokers
Most M&A Advisors are focused on just one thing—completing the transaction—but at Cross NW, we go further, we provide options.
Sell-side engagements start with a pre-market valuation. But most business owners don’t know what their businesses are worth, and many times when they find out they’re disappointed. Unfortunately, it’s the market that determines the selling price not “what you need.” The difference between what an owner thinks their business is worth (or needs) and its true market value is what we call the “Value Gap.” Businesses often also need work on personnel, operations, and other areas so they are attractive to buyers. Buyers are not looking for the fixer-uppers, they are looking for companies that are ready to grow.
Here at Cross NW we know how to increase business value and prepare businesses for sale. If the business valuation or preparation isn’t where it needs to be, that’s when we get to work.
We do not do drive by consulting. Business plans fail on execution and our hands-on approach ensure that business owners are reaching their goals. We help owners Exit Your Way®.