The Cross NW Difference
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The Cross NW Difference

More Than Just Brokers

Most M&A Advisors are focused on just one thing—completing the transaction—but at Cross NW, we go further, we provide options.

Sell-side engagements start with a pre-market valuation. But most business owners don’t know what their businesses are worth, and many times when they find out they’re disappointed. Unfortunately, it’s the market that determines the selling price not “what you need.”  The difference between what an owner thinks their business is worth (or needs) and its true market value is what we call the “Value Gap.”  Businesses often also need work on personnel, operations, and other areas so they are attractive to buyers.  Buyers are not looking for the fixer-uppers, they are looking for companies that are ready to grow.

Here at Cross NW we know how to increase business value and prepare businesses for sale. If the business valuation or preparation isn’t where it needs to be, that’s when we get to work.


We do not do drive by consulting.  Business plans fail on execution and our hands-on approach ensure that business owners are reaching their goals.  We help owners Exit Your Way®.

Sales Acceleration

There are over 100 critical value drivers that buyers look for when they are buying a business. By the time you discover your value isn’t where you want it to be, you don’t have the time to roll the clock back 10 years and re-do the business the way you now wish you would have from the start. You need to change course immediately and you need results NOW.


The answer is Sales. Sales solves problems. Because we have worked so many deals we know first-hand that of those 100+ critical value drivers, top-line sales is the most impactful. Every dollar gained through increased sales is multiplied exponentially in an exit. Because sales makes the biggest difference, that’s where we start.  Sales Acceleration is the tip of the spear. We get in and quickly assess your organization from top to bottom to understand your resources, people and technology. The we install our Sales Acceleration program that combines your resources and ours to get more sales.


And we don’t stop there.

Results Management

Increased sales can solve a lot of problems, but can also create problems.  We know how to manage rapid growth and drive results to the bottom line.  These are the good kinds of problems to have!


Our experienced management team are experts in business management, operational optimization, strategic planning and turn-around in a variety of industries.  They work hand-in-hand where you need the help so you don’t have to invest the time or money to build a world class team. You don’t have the time anyway, so use our bench.


This is where the remainder of those 100 value drivers come into play. They fall into 6 specific areas:

  • Sales & Marketing
  • Finance
  • Operations
  • Human Resources
  • Strategic Planning
  • Corporate Governance

There are critical factors that buyers are looking for. Without addressing these vital areas, your business may be overlooked as a serious acquisition candidate. We help make your company attractive to potential buyers by getting under the hood and fine-tuning your business to ensure top performance and sustainable growth.


When the the business is prepared for sale and the value gap is closed, we help you get out of the business on your terms so you can “Exit Your Way®

Exit Your Way®

We quickly realized that clients needed more than just exit advisory. Many business owners need options.  Options for increasing value, changing their business, or what they do with their business.  That is why we created the Exit Your Way® program.  The Exit Your Way® program leads with sales acceleration followed by results management. In essence, we either make you money or save you money to increase business value and effectiveness.  Buyers see upticks in revenues that show the beginning of a trend. It is a proven system that works.


When your value hits the magic number, our business brokerage services help you through every facet of the exit process.  We also help to ensure your business legacy by supporting business buyers.  We work with buyers post-sale to continue the momentum and make the deal successful for all parties. When we help you Exit Your Way®, it’s a win-win for everyone and deals get done.


Every member of our team has founded, owned and run companies. We are experienced operators that have worked in the trenches and will help you realize the ultimate fruition of your life’s work. It’s never too soon to start thinking about your exit, even if its years or decades away. Our programs help business owners at any stage of the business life cycle. Run your business like you need to sell today and you’ll be running at peak performance.

It starts with a conversation.